Rook & Reed
Preparing something fresh
THE JOURNEYFrom source
From source
to glass.
We want you to understand the journey behind the juice — from the ingredient's starting point to the drink in your hands.
Follow the journey
WHY SOURCING MATTERS
The juice begins
long before the pour.
Ingredients have a journey before they become part of a Rook & Reed drink. Our sourcing system is designed to make that journey visible and easier to understand.
Where the ingredient begins.
01
FARM
The journey begins where the ingredient is grown or produced.
Continue the journey
The link between source and R&R.
02
SUPPLIER
Ingredients move through the supply relationship that brings them closer to R&R.
Continue the journey
Received. Prepared. Made visible.
03
R&R
Ingredients arrive at the Juicery where they are received, checked and prepared.
Continue the journey
From source to your glass.
04
JUICE
The final ingredient journey becomes part of a fresh Rook & Reed composition.
OUR STANDARDMake
Make
information
visible.
01
SOURCE
Where the ingredient comes from should be identifiable when the information is available.
02
ORGANIC STATUS
We distinguish between verified organic, supplier-claimed, conventional and unknown status.
03
PREPARATION
Ingredients should have a clear preparation method before becoming part of a drink.
04
FRESHNESS
Freshness information should describe how the drink is prepared and handled.
WHERE IT COMES FROMThe map
The map
behind the menu.
Our sourcing map will show verified ingredient origins and supplier relationships as this information is established.
Location data / REQUIRED INPUT
SOURCING MAP
Data to be populated
THE FUTURE OF R&REvery batch
Every batch
has a story.
The R&R system is designed to support future QR traceability: a batch ID can connect a drink to its production date, ingredients, source, preparation and storage information.
Future traceability system
KEEP EXPLORINGKnow the
Discover R&R